HELLO LOVE

HOLISTIC CHARITY SPACE IN LONDON

Hello Beautiful are a charity set up by Jane Hutchinson, a former Fitch employee who was diagnosed with breast cancer in 2012. Through her branding agency Hello Love, Jane uses art as a tool to create awareness campaigns to effect change.

The charity focuses on empowering people with cancer and prevention through messages on healthy living, positive thinking and non-toxic living. The space will constantly evolve with an ever-changing narrative, allowing collaborators from a network of artists and other charities. As one of the main concepts for the store was to be flexible, I designed fixtures that could be used in a variety of ways such as boxes of varying sizes that can be stacked. T.his project was completed during my time at Fitch.

01 FASCIA01 FASCIA
06 SEATING AREA06 SEATING AREA
03 RETAIL03 RETAIL
05 BAR05 BAR
08 GALLERY08 GALLERY
09 YOGA09 YOGA