SELFRIDGES WINDOWS

EYEWEAR DEPARTMENT LAUNCH WINDOWS

I worked for Selfridges on a freelance basis to design windows for the launch of their new eyewear department which is the largest in Europe. Benedikt Luft created an animation for the eyewear launch and the windows designed to showcase those animations. Compositions of cutout shapes were inspired by his graphic style using playful materials and colours.

I designed and then created visuals for each of the 4 windows which were then turned into 3D executions.