I freelanced with XYZ to work as the lead designer on Allbirds' first London store. Allbirds are a US brand that is said to make the comfiest shoes in the world.


The store was to be based in Covent Garden and would be a starting point for them to launch the brand in the UK. The concept was based around the environment of London, how Londoners seek to escape the city by resting in parks, to sit and look out onto the city.


The store was designed to reflect this environment and give shoppers a feel of a real Londoner's experience of the city. The shoe display panels are representative of materials used in some of London's most iconic buildings, the concrete of the Barbican and the South Bank, for example, buildings we see when we take respite from the city in one of its many parks. 

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