Hello Beautiful are a charity set up by Jane Hutchinson, a former Fitch employee who was diagnosed with breast cancer in 2012. Through her branding agency Hello Love, Jane uses art as a tool to create awareness campaigns to effect change.

The charity focuses on empowering people with cancer and prevention through messages on healthy living, positive thinking and non-toxic living. The space will constantly evolve with an ever-changing narrative, allowing collaborators from a network of artists and other charities. As one of the main concepts for the store was to be flexible, I designed fixtures that could be used in a variety of ways such as boxes of varying sizes that can be stacked. T.his project was completed during my time at Fitch.

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