HOLISTIC CHARITY SPACE IN LONDON

Hello Beautiful are a charity set up by Jane Hutchinson, a former Fitch employee who was diagnosed with breast cancer in 2012. Through her branding agency Hello Love, Jane uses art as a tool to create awareness campaigns to effect change.

The charity focuses on empowering people with cancer and prevention through messages on healthy living, positive thinking and non-toxic living. The space will constantly evolve with an ever-changing narrative, allowing collaborators from a network of artists and other charities. As one of the main concepts for the store was to be flexible, I designed fixtures that could be used in a variety of ways such as boxes of varying sizes that can be stacked. T.his project was completed during my time at Fitch.

[unex_ce_button id="content_3mdzuq1sm" button_text_color="#000000" button_font="semibold" button_font_size="20px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="transparent" button_border_radius="0px" button_text_hover_color="#dbdbdb" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="https://nomads-studio.co.uk/work/selfridges/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]Selfridges Windows ⟶[/ce_button]