PRO ROOMS POP-UP
I worked on this project for Tresemme with Seen Group to create an experience for influencers to experience the brand expertise. The concept for the space was to create a brand apartment, creating areas based around the kitchen, bathroom etc. where influencers can learn from industry leaders. The kitchen area is a space where chefs and nutritionists can give exert dietary advice. The bathroom allowed guests to learn from beauty and hairdressers who are experts in their field, this continued with the office and dining room. Photographers and stylists were amongst some of the leaders and speakers.
I created the look and feel and designed each space with the brand in mind. The apartment was focused on a stylish female audience and I based the design of each area on current trends. Soft drapes separate each 'room' plants and white oak flooring bring life to the space and there is modern materiality to the space.