HAPPY LOOK FLAGSHIP STORE
Role: Lead Designer
Agency: Hello Beautiful
Location: St Petersburg
Creating a new look and feel for the friendly eyecare flagship store in St Petersburg. I collaborated with Hello Love to create a new design concept for Happy Look in their new St Petersburg flagship store. The brand is a well-known Russian optician and eyewear retailer.
Their ethos is to improve the quality of life of people who need eyesight correction with friendly, knowledgeable advice. Focusing on care & service in a modern, enjoyable way, injecting aspects of happiness throughout the store touch-points. Aligning the whole brand together. Using simple quality materials, playful elements and bright and welcoming spaces.
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