Creating a new look and feel for the friendly eyecare flagship store in St Petersburg.

I collaborated with Hello Love to create a new design concept for Happy Look in their new St Petersburg flagship store. The brand is a well-known Russian optician and eyewear retailer. Their ethos is to improve the quality of life of people who need eyesight correction with friendly, knowledgeable advice.

Focusing on Care & Service in a modern enjoyable way, injecting aspects of happiness throughout the store touch-points. Aligning the whole brand together. Using simple quality materials, playful elements and bright and welcoming spaces.

[unex_ce_button id="content_ov1lpocc2" button_text_color="#000000" button_font="semibold" button_font_size="20px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="transparent" button_border_radius="0px" button_text_hover_color="#dbdbdb" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="https://nomads-studio.co.uk/work/selfridges/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]⟵ Selfridges Windows[/ce_button]