BACK TO NATURE
Role: Senior Designer
Agency: LOVE
Location: California
Back to Nature has been serving up wholesome snacks in the US for over 60 years. Its focus on remaking the classics with honest-to-goodness ingredients had earned the brand cult status, but over recent years, it had lost its way, and sales were suffering. LOVE developed bold new branding inspired by its Californian heritage, injecting life and energy into the packaging. Armed with the new packaging, the brand wanted to relaunch at the Expo West exhibition, a large health food trade show in LA.
Expo West attracted major players in the snack industry. The booth needed to be bold enough to capture the interest of buyers from the largest food retailers in the country. Playfulness was a key element, as was the brand's connection to California, where it originated. I designed a booth that incorporated all of these aspects, and the brand was on board right away.
.
.
.
.
